The ascent to power comes by an appeal to racism, sexism, nativism, and anti-intellectualism. "It is the foreigners who cause our problems. I will fix it by getting rid of them and banning them."
Scientists and intellectuals are out to get you.
Salvation is offered only through the specific virtues of the leader, the winner, the Fuhrer. "Only I can fix it. Only I can make you safe from the foreigners trying to kill you. Not the army or the Generals. Just me."
"I know more about our enemies than the generals. Only I can make you safe."
"Lebensraum" is the desire for living space for the German race that the foreigners (Poles and Slavs) took in previous wars.
"I will build a wall and Mexico will pay for it."
The Treaty of Versailles crippled the German people. They cannot earn a living. "Give me the power and only I can fix it. I will break the treaty that destroyed our country."